Every visual piece we create has a purpose and a function. Before our design team created a single animation frame or eye-catching design, we begin with the end of mind.
Who is the target audience? What is the action that we want them to take? How can we take them efficiently take them through this journey, from start to finish?
These questions, and more, are at the heart of our planning process. To find answers, we began the RedSky project with a comprehensive communication brief.
We identified two critical stages in the customer journey where explainer videos would have the most significant impact.
Awareness Stage - Our first video would educate audiences just becoming aware of E911, with a simple explanation of recent legislation and introduction of RedSky as the leading provider of E911 solutions.
Consideration Stage - For audiences ready for a deeper dive into RedSky’s solutions, the following three videos would introduce their primary functionalities – ‘Find’, ‘Route’ and ‘Notify.’
After viewing these four videos, prospects would be ready to speak with a sales rep to begin the final decision stage of the sales process.