As with all brand projects, we began with our discovery process. We listened and learned from ISI’s team of industry veterans, who brought an understanding of the company’s strengths, weaknesses, competition, and position in the UC landscape.
Our deep-dive helped us understand ISI’s unique value and the story that we would tell through visual and written language.
We began to weave the pieces together into a compelling narrative that was authentic to its past and forward-looking to its future.
From there, we began to work on a brand blueprint that would capture this story and give ISI a robust and impactful identity that would stand out in a crowded and noisy marketplace.