Celebrate Chinese New Year

Website and digital campaign collateral for Panda Express promotion

Along with amazing orange chicken and other wok tossed delights, Panda Express is an ambassador of Chinese culture in America. They turned to us to help imagine a digital presence and campaign visuals for their Chinese New Year Celebration. We created a microsite that conveyed universal celebration themes like food, family and fireworks and developed a really fun page to help engage and inform viewers about Chinese New Year. The site was promoted digitally and through a collaboration with ABC's Fresh Off the Boat.

Along with the site, we created animated HTML5 ads and other visuals that were deployed in Panda's large, multi-channel digital campaign.

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